How to write a convincing case study in 7 steps wordstream. He has specialized in digital for many years and run campaigns across all digital channels but also has experience running most offline channels. Please revisit this page regularly since we plan to keep it populated with the latest case studies. How to write a social media case study with template sprout. According to the 2011 digital marketing outlook, more than 95% of a. Effective digital marketing is all about finding the blend of chan nels that. Thames side sensors ltd international leaders in the supply of industrial load cells.
In that case, youd have to resort to traditional marketing and attract. Pdf best digital marketing campaigns in the world nikesh. If you need convincing, here are 32 b2b digital marketing case studies that prove the potental roi. The 25 case studies that follow are a sample of the best digital marketing campaigns. The evolution of content marketing with case studies. The aim is to study the role of digital marketing in hotel industry. How to hypertarget audiences to effectively localize a national campaign.
The board then reduced this list of case study candidates to 30, which was subsequently submitted to the ec for approval. In 2009, our first book, understanding digital marketing udm, hit the shelves. Why the best developers keep customers frontofmind. Digital marketing communication of luxurious brands in china. Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by the usage of which they can avoid commuting mistakes in digital marketing to a great extent. Watch these case study advertising examples to get ideas for your own company. Simon kingsnorth is a strategic marketing leader who has built and led marketing departments and consulted to businesses across the world. A digital marketing campaign is an online marketing effort by a company to drive engagement, conversions, traffic and revenue. These are mainly our digital marketing and social media services related case studies. How to generate small business leads learn search engine optimization, business blogging, social media marketing. Written by tuck school professors and affiliated faculty and.
The challenge when urology associates formed a relationship with legato in january 2016, they had no marketing plan in place. These are case studies across varied services delivered from our end for industries in different countries. Social media case studies a key part of a sales funnel. Smes should merge up with digital marketing to enhance its working, to boost up its. Lokai, a relatively small company, reached millions of engaged consumers by partnering with popular celebrities and digital influencers to showcase their festivalfriendly bracelets at coachella. In the future, as native advertisements blend into the web. Case studies our agency has delivered diverse sets of work for many different brands and clients. Our digital marketing services include website development, seach engine optimisation, social media marketing and lead generation. Traditionalists, most notably bob hoffman at the ad contrarian believe that nothing has really changed except the tools. A case study of burberry huang minxuan qiu lu ou yangqi a project submitted in partial fulfillment of the requirements for the. Joining the digital marketing course will enable you to learn and. Beaver visitec simplifying sales and surgery aig helping a multibillion dollar global brand regain trust canaccord genuity a brand refresh with a new logo, new tagline, and all new identity materials care oregon maintaining a healthy market share floyd medical center a redesign that takes care of its users harleydavidson building a custom digital engine for dealers iora primary care a multichannel lead generation campaign for new primary care patients in all markets indiana university.
The importance of combining digital with traditional marketing. Digital marketing case studies are used by agencies to showcase how their product and services had been. Four interesting indian digital marketing case studies from 201415 on business objectives such as content marketing, influencer marketing, lead generation mar slideshare uses. For example, amp was able to put statisticians to work on hasbro for more precise and highlevel behavioral analyses. Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by the usage of which they can avoid commuting mistakes in digital marketing. In todays cynical environment, case studies are a marketing staple. Social media case studies nokia increased its reach by 9252 unique participants through social media campaign nokia is a finland based company. This article is also focused to identify which type of digital marketing will work best with hotel industry. Digital and social media marketing case study examples. We were initially engaged to build and optimise their website, which expanded into an ongoing digital marketing.
The case study method, more than any other, requires judgement and intellectual rigour, analytical and decisionmaking skills. Digital marketing communication of luxurious brands in. The saying lead by example is important in politics and leadership roles and its also critical in marketing. Digital marketing case studies, app marketing case studies.
The marketing society is a notforprofit organisation owned by its members, with over 2500 senior marketers. We developed a digital product strategy that helped slacker radio win new customers. Pdf the evolution of content marketing with case studies. Digital marketing agency brisbane 2020 merge digital. Watch vodafone case study gradient arow aware of the fast pace of digital and the knowledge gap in the business, aib decided to look for a training provider that could offer two distinct things to their workforce. As content marketing takes the lead in digital marketing tactics, it has become a priority to create. Digital marketing agency in brisbane trusted by over 300 clients. What are some strong examples of digital marketing case. Digital marketing the fastest growth area of marketing we have ever witnessed now competes for the lions share of an annual pot worth approximately one trillion dollars according to advertising giant wpp. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social crm, social selling, linkedin marketing. The board then reduced this list of case study candidates.
Improving b2b communication by utilizing digital marketing channels. Harley davidson digital marketing engine case study. Their venture into the field of telecommunication took place in 1960. Best digital marketing case studies are meant to not only inform us on significant accomplishments for this year but to inspire us in the year to come. Case studies may not be the most exciting content you produce, but they can be among the most effective. Top social media marketing case studies digital vidya. Ad campaigns branding case studies social media campaigns. This list of candidate case studies was then reduced to 50 for consideration by the projects technical excellence advisory board. Illinois technology of india digital marketing case study download pdf the client illinois institute of technology illinois tech is a private, independent, not for profit, ph. Over the past 50 years it has emerged as one of the most influential drivers of marketing in. Advertising case studies are often more effective than brochures and traditional sales collateral. You can download them by adding your email across each case study. Digital marketing case studies small business digital.
Creating a custom platform allowing dealers to access, produce, and activate marketing materials. He has specialized in digital for many years and run campaigns across all digital channels. People connect with stories, and theres no better method of storytelling in business than using your customer testimonials and indepth analysed data in an informative advertising case study video. Nokia has its presence in various industries like rubber, cable, forestry, electronics etc. More often than not, marketers believe that the online marketing is the only way to. Watch vodafone case study gradient arow aware of the fast pace of digital and the knowledge gap in the business, aib decided to look for a training provider that could offer two distinct things to their. As one of the best digital marketing case studies pdf, this one is for sure. Alankar furniture is a traditional furniture manufacturer and retailer based in kochi, india. Coachella 2016 marketing case study free pdf download. In 90 days, we doubled web lead flow with lower marketing costs. The center for digital strategies provides access to teaching cases with content and situations related to digital issues. Sample case studies marketing case study 1 marketing and distribution of mushroom sachin and virag are two enterprising youth. Theyre responsible for more than half of consumer spending in the u.
Beaver visitec simplifying sales and surgery aig helping a multibillion dollar global brand regain trust canaccord genuity a brand refresh with a new logo, new tagline, and all new identity materials care oregon maintaining a healthy market share floyd medical center a redesign that takes care of its users harleydavidson building a custom digital engine for dealers iora primary care a multichannel lead generation campaign for new primary care patients in all markets. Digital marketing case studies below you will find detailed digital marketing case studies related to all chapters of the digital and social media marketing book. Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. In 2009, our first book, understanding digital marketing udm. No two businesses are alike, and case studies vary widely in terms of style, tone, and format. By using adbeat, you can take a look at how and what any company is spending on digital advertising. Take a look through some of our marketing and advertising case studies to get a feel for the work we create. In this article we look at 20 case study advertising examples that are on the spot. Digital case studies is a curated list of marketing case studies, produced by the top marketing agencies. Improving b2b communication by utilizing digital marketing. We helped them develop an online presense to generate more business through our e. One of the benefits of hiring a digital marketing agency is that they have specialized skills and team members that you may not have at your company. Since the company has not formulated any digital marketing plan yet, the company will benefit immensely from this research that is solely aimed at providing a credible digital marketing solution for the company.
1374 650 1499 428 819 1077 1349 958 1299 269 404 217 1384 1360 147 406 335 585 623 1122 39 266 380 543 567 421 907 1440 964 194 764 1086 442 1027 165